Web copy, launch copy, landing pages and content for PURPOSE-DRIVEN organisations

Contrary to popular belief, it isn’t money which makes the world go round. It’s communication. Without it, we simply would not be able to form relationships, share values or achieve anything together. And that includes making change for the better in today’s world. But the words you use speak volumes. From that first impression, to handling objections or forming healthy, positive long-term relationships.

Ever put your foot in it? Yep. We all have at some point. Remember that feeling. I’m sure you don’t want to put your foot in it with your customers or donors so getting your copy and content right is essential to forming positive relationships that instigate positive action – not cringing moments that back-fire spectacularly.

Your current website may be doing well – in which case great, well done! But websites are not one-and-done. Nurturing your copy and content is vital for not just capturing new customers or donors but also to get people coming back to you again and again. Every website needs a refresh every now and then – you have to keep listening to your audience and you have to keep talking in new ways if you are going to move with them and keep them.

It's the art of conversation. Nothing worse than an awkward silence is there?

Yes, you could. AI can produce copy, I’m not going to lie, and it has some good uses. But the problem with AI is that it tends to a) make things up (watch out greenwashing claims!) b) only be as good as the prompts put in and c) it’s all very much just… the same. There’s no personality, there’s definitely no humanity and it won’t make you stand out from the crowd.

If a tree falls in a forest and no-one is there to hear it, does it make a sound? Bit like AI copy. In my opinion, no-one is going to hear you. That’s why with my copy, you won’t just make a sound – I’ll make sure it’s a sound your audience sits up and pays attention to.

Look, everyone (pretty much) can write. But copywriting, it’s more than writing. It’s a craft, a call to action. You probably know this if you have already tried to do this yourself. By all means, give it a go and let me know how you get on. But wouldn’t your time be better spent in sourcing products, managing logistics, planning your forecast, delivering your services and recording your income and impact? Or even just putting your feet up and taking a rest?

Pass your copy and content over to me, whether a web refresh, a new landing page or campaign and you can do all that and more.

I understand that deciding to work with someone new may seem like a big decision. But what you get out of this, comes down to what you put in. If you want a copywriter who can churn out copy for a super low price, I’m not for you. Likewise, if you want someone to just fill the Lorem Ipsum text boxes, we probably aren’t on the same page. If however, you want someone who shares your values, understand the power of words in creating change and will invest in and deliver for your business and cause, then let’s chat. Still not convinced? Check out the rest of my site for more info.

I work with purpose-driven fashion and lifestyle brands and charities who understand that copy is just as important as design. If you are prepared to spend budget on design, then you should also be prepared to spend budget on copy – a picture may speak a thousand words but what words are you really saying? Where is the conversation? That is where copy comes in.

How you can apply to work with me and how much it costs is all on my Your Options page. I’ve made it super-easy to show you exactly what you get for your money. But please – I only ask one thing. Think of your copy and content as an investment. I promise what you get back from my words will cover your costs and then some.