Welcome to the
Good Word
Discover the latest in sustainable marketing, copy and content for your purpose-driven business.
What is sustainability? And what does this mean for businesses? The word of the moment is everywhere but why? So many questions! Read more
To stop the damage and truly have a chance to reverse the climate crisis, we must look starkly at our approach to business and marketing. Read more
The average person is subjected to 500 to 5000 advertising messages a day. Every single day. How can purpose-driven organisations use their copy a... Read more
Fast fashion speak is woven into modern day culture. Changing the industry takes more than sustainable manufacture - we need to look at how langua... Read more
As artificial intelligence (AI) continues to revolutionize various industries, there is a growing concern about its impact on the environment and s... Read more
Get your copy right and the sales will follow. Discover the common reasons why your Sales page may not be performing. Read more
The brands that will thrive in the coming years are those with purpose. What does it mean to be a purpose-driven organisation? Read more
Email sequences are the bread and butter of marketing - but is yours sustainable? Discover 4 points to remember for ethical emails. Read more
Discover how you can fire-up your narrative and make real connections by using storytelling techniques for purpose and profit. Read more
There's a problem with Last Chance to Buy in the fashion industry. Avoid creating false urgency with these more ethical advertising techniques. Read more
Running a Sale is easy. But is it really effective or ethical? Consider these 3 alternatives hooks to grab customer attention and boost sales. Read more
An increasing number of consumers are asking questions of the brands that they buy from. Can brands learn from charities and what could that look ... Read more
